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MoparNorm iPhone
Chrysler mishandeled their dealers and remained aloof from the reality that customers consider dealers as a part of Chrysler even though the dealers are indepedent business'.
Chrysler was in the dark (they didn't listen close enough to the Advisory Board) the dealers are in the dark and everyone is flying blind until Fiat takes over.
What a mess! Only a few dealers will remain after the chaos.
Look for about 5 or 6 models to survive.

Failure to take CAB advice is a main cause of what we see today. Fine to say: 'Chrysler Listens' but what's needed is to ACT upon what's heard!

Seems a shame too that Chrysler didn't see this problem and choose to open a few direct outlet dealers. Maybe that kind of competition against independents would enocurage more co-operation?

The single largest problem for buyers is the attitude of a sales department. It doesn't take genius to recognize a cut-throat ripoff yet that describes 90% of auto sales lots. A buddy that managed a Ford Parts Department referred to the sales guys as 'Lot Lizards' and it sorta said it all.

Third biggest problem is not being able to buy what you want to buy, even though the manufacturer produces it!